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Last week at SIAL, the global food event held once in two years. Food Empire CFO William Fong (2nd from left), executive chairman Tan Wang Cheow (4th from left) with Myint Soe (Myanmar, extreme left) and Caffe Bene CEO Choi Seung-Woo (South Korea, second from right).
Food Empire executive chairman Tan Wang Cheow at the company' s booth which has a prominent 3-D name banner. 
Food Empire CEO Sudeep Nair (extreme left)and CFO William Fong.Photos courtesy of Food EmpireEvent: SIAL, the world&rsquo s No. 1 food exhibition.
Venue: Paris.
Date: 16 to 20 Oct 2016.
SINGAPORE-LISTED Food Empire once again made a beeline to one of the world' s biggest events for food producers and buyers, SIAL in Paris, which attracted more than 7,000 exhibitors from 100 countries.
Reaching out to a widely-dispersed network of potential customers is central to Food Empire' s business. It already exports to over 50 countries, mainly 3-in-1 instant coffee and frozen finger food.
In addition to consumer retail products, Food Empire also sells raw ingredients such as instant coffee and non-dairy creamer to other food manufacturers.
It has been seeking growth in markets such as IndoChina and East Asia to diversify its presence. This strategy has become more pronounced as its traditional strongholds such as Russia have been impacted by local currency and economic volatility in recent years.
Food Empire chief operating officer Tan Joon Hong (extreme left), and CFO William Fong with Abhishek Rana (extreme right) and Abhishek Gupta (furthest right). The latter two are in charge of Food Empire' s businesses in Dubai and Africa.In new markets, Food Empire may localise the flavors of some of its products to win consumers.Its success has won accolades, including being recognised last month (Sept) as being among the &ldquo Top 100 Singapore Brands&rdquo by Brand Finance, the world&rsquo s leading independent intangible asset and brand valuation consultant.
It has been consistently ranked the leading 3-in1 instant coffee brand in the Group&rsquo s core markets of Russia, Ukraine and Kazakhstan.
Coffee One -- new product from Food Empire for making freshly-brewed coffee from capasules.
A new product that Food Empire promoted this year at SIAL is its proprietary CoffeeOne system: Its own coffee-making machines for home and office use with its own coffee capsules to go with them.
Getting one' s cup of freshly-brewed coffee from capsules has been a growing trend in the last decade in Europe and North America, popularised by Nestle (the brand behind Nespresso).
In 2015, it entered into a joint venture with an Italian company to manufacture Nespresso-compatible capsules for owners of Nespresso machines.
Getting one' s cup of freshly-brewed coffee from capsules has been a growing trend in the last decade in Europe and North America, popularised by Nestle (the brand behind Nespresso).
In 2015, it entered into a joint venture with an Italian company to manufacture Nespresso-compatible capsules for owners of Nespresso machines.
Frozen finger food (such as shrimp hakao, and dim sum) from Food Empire under the brand of OrienBites.
Food Empire executive chairman Tan Wang Cheow with the team from the company' s plant in Johor which produces potato chips, non-diary creamer and 3-in-1 coffee.