Amobee, Inc. announced that it has developed a unique advertising unit for the Windows Phone operating system. The ad unit, which is called User Generated Ad (UGA), will be available to brands and advertisers worldwide in second quarter of 2012. UGA will allow consumers to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviors. UGA will be delivered in the form of a Live Tile directly to consumers Windows Phones and will allow Windows Phone users to determine what ads they want, and when they want them. UGA will change the relationship between brands and consumers from a one-to-many relationship to a personal relationship. Furthermore, ads will be delivered in a rich media format, which will make the ads fun, interactive and effective.

Jackpot2010      ( Date: 06-Mar-2012 22:07) Posted: kim eng is more down-to-earth. Singtel is insane to pay US$321m for " amobee" with following track records- loss making so far net asset =   US$600k ($'000, not $m) annual revenue = US$30m  timewatch      ( Date: 06-Mar-2012 15:55) Posted: how can ocbc say positive about singtel and kim eng say negative. one say buy one say sell.