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About Creative Technology s Super X-Fi and Demo
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knightrider
Elite |
17-Oct-2018 10:51
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https://www.straitstimes.com/tech/audio/sound-of-the-future | ||||
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katak88
Master |
09-Oct-2018 15:31
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Just received creative technology annual report. Just For Shareholders: Purchase the SXFI AMP at S$179, and get a free pair of Creative&rsquo s Aurvana Special Edition headphones worth S$99. (Total value of this bundle is S$318) Use &ldquo CREATIVE1000&rdquo at checkout. This discount is only applicable to a maximum of two units per order, and is valid till 30 November 2018. |
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xxadidasxx
Veteran |
24-Sep-2018 18:56
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Dream had started | ||||
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xxadidasxx
Veteran |
24-Sep-2018 16:55
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If out of stock after launch the price will rocket | ||||
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katak88
Master |
24-Sep-2018 09:05
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Creative to begin rollout of its 3D headphone productsInitial launch of SXFI amp limited to Singapore, with worldwide sales to follow in November
MON, SEP 24, 2018 - 5:50 AM CREATIVE Technology is taking orders for its much-anticipated new headphone amplifier that is based on a breakthrough technology starting Monday, with sales of its first wireless headphones to follow in the fourth quarter. Both products are designed to give listeners a " three-dimensional" sound experience using a computational audio technology invented by Creative known as Super X-Fi (SXFI). It is achieved by feeding an artificial intelligence (AI) engine with images of a listener' s head and ears taken using a smartphone camera, so it can understand the unique way in which he perceives natural sound. Once this map has been drawn, Creative' s AI engine powered by a SXFI digital signal processing (DSP) chip performs computations to custom-fit the headphone audio for the listener in a way that mimics how he hears natural sound. The result is audio experienced as though it is coming from outside of the headphones, which some early critics have said is as life-like as an eight-piece home theatre system. Creative founder and chief executive Sim Wong Hoo believes this " holographic sound" technology will be a game-changer for the headphone industry and could set a new standard in the high-fidelity consumer market. The new headphone amps were shipped here more than a month ago, he told The Business Times last Saturday. " In that week alone, I listened to headphones more than I had in my life and I' m now almost addicted," he said. Initial sales are limited to Singapore. The SXFI amp is as slim as a finger and made for Android users, who can use it with YouTube and Spotify. iPhone users will have to find a lightning connector adaptor. The SXFI amp will be sold through sxfi.com for S$219 (US$150) each. Early adopters will get a free pair of headphones as well. Worldwide sales of the SX-Fi amp are expected to commence in November. For now, the SXFI amp works best with 16 models of headphones and earphones, though Creative can expand the list if it wants to. Separately, Creative plans to start selling the first bluetooth headphones embedded with SXFI chips in the next quarter. " The headphones take more time to manufacture than than the amp because of the mechanical structure, so we are more careful with headphone inventory. We' ll be asking people to reserve one now to gauge interest and allow us to plan forward," Mr Sim explained. " We have already prepared a six-digit quantity of SXFI UltraDSP chips and are ready to ramp up production quickly based on demand. The chips have the longest lead time but lower cost," he added. The price of the first SXFI headphones has not been revealed but they will be the first in a series, Mr Sim said. Creative is planning a budget version for gamers that doesn' t have bluetooth but can be tethered to a PC. A higher-end low-latency wireless headphone is also in the pipeline. " This will induce other headphone manufacturers to say, ' Hey, this sells well. We should also get in. We want to grow' ," said Mr Sim. He plans to sell to them his SXFI chips, which can reside in headphones, headphone amps, dongles, set-top boxes, and TVs. Mr Sim had previously promised a free mobile app - the proprietary Super X-Fi technology can also be implemented as software. But he has changed his mind and the free app will be given out selectively to users by invitation only. Creative has spent US$100 million over 20 years to develop Super X-Fi. Improvements have also been made since the first prototype was shown to the public in January, said Mr Sim. " We had to retrain the machine learning algorithm and that was very massive work. It' s not a few engineers writing code. Everybody is involved ... It' s a lot of work." Creative is also prepared to mount an aggressive marketing campaign to back the product launch. " We are focusing all our marketing efforts on Singapore first, to make Singapore successful," said Mr Sim. " If it' s not successful, we' ll just throw money, marketing efforts, until it' s successful. (Then) we can go to the US and do the same." Creative shares fell one Singapore cent to close at S$6.58 last Friday. http://www.businesstimes.com.sg/companies-markets/creative-to-begin-rollout-of-its-3d-headphone-products-0 |
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xxadidasxx
Veteran |
23-Sep-2018 19:19
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23hours to GO | ||||
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xxadidasxx
Veteran |
23-Sep-2018 14:04
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After the countdown is launch of product can start order ? Creative seems to be very low profile over this product | ||||
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Qanghoo
Supreme |
23-Sep-2018 11:14
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I thot inventor was ang moh?
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FearValueGreed
Master |
23-Sep-2018 10:08
Yells: "Long Term Timing X Capital = Well Deserved Payout" |
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I like your research but can provide How much the rivals system cost
If their is high cost stuff , then I am not too worry. But of theirs cost $88 dollars for the plug in then I m worry loh.
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SmallSmall
Supreme |
23-Sep-2018 09:36
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Agree Creative is the one of the very few Singapore technology companies that dares to dream and innovate.
Mr Sim himself is a respectable individual that does not take advantage of minority?s shareholders unlike so many ?cheats? who paid themselves fat salaries. Vested or not, we should all cheer for our home grown talent which is taking on the world !!!
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Olympus
Member |
23-Sep-2018 09:13
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Market always right...soon we will know by the sales figures. I am slightly bias for Creativr...not so much for any big jump in share price...just hoping Sg have something we can be proud off as "Invented and Made in Singapore"....well accepted and respected by the world. Never mind if others also have the technology..question is who can assemble and package it and sell it successfully. S Korea got Samsung, LG phones, Hyundai and Kia Cars. Taiwan semi conductors capital of the world. HK is a true financial centre bcos of the overflow from China. Singapore since Stamford Raffles days been acting and behaving middle man...satisfying MNCs...providing tax breaks and good work force to accomodate them. Seriously what are we known for except having the highest paid politicians in the world!! I cheer Creative bcos it represent Singapore icon to the world...yes it did conquered the world with Sound blaster at one time n eventually sank into oblivion...will Creative rise again?? Thread Starter...appreciate your inputs...no doubt you meant well by sharing, but I hope whether we vested or not...we share the hope to see better days for true blue Singapore Company making landmarks throughout the world. | ||||
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investshare
Supreme |
23-Sep-2018 07:34
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You are very kind. | ||||
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someoneonly
Member |
23-Sep-2018 07:01
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This is about Creative Technology' s Super X-Fi and demo.
There are similarities with the following and they have existed for years:
1) 3D Audio Spatialization by Oculus' SDK guide:
Oculus also have a HRTF patent:
2) Personalized HRTF from Microsoft' s Patent:
In 2016, Microsoft demonstrated how to capture personal HRTF using Hololens:
3) Determination of individual HRTFs:
4) Personal HRTF by 3D Sound Labs and they have papers, SDK, plugins, a 3D audio heaphone and more:
Many more as HRTF research and inserting microphones to ears techniques have been around for decades.
This post only points to similarities, provides links to more information and does not infer or conclude.
Currently, I have no long or short position in Creative Technology Ltd shares.
For your necessary information and action.
Thank you for reading.
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