Mr. Yong Cheong Beng is Vice President - Sales of Global Premium Hotels Ltd. He joined the company on 2 June 2010 and his responsibilities include managing the local and foreign travel agents, marine companies customer accounts and carrying out marketing activities at regional travel fairs. Prior to joining the company, from August 2004 to May 2010, Mr. Yong was the sales and marketing manager of Metropolitan YMCA Singapore where he was responsible for the regional markets and managed the local travel agents, corporate accounts, internet portal sales and internet agents. From January 1999 to July 2004, Mr. Yong was the sales and marketing manager at Online Technology Pte. Ltd. where he was responsible for managing the online portal. From February 1997 to December 1998, Mr. Yong was a sales and marketing executive at Pasta Fresca De Salvatore Pte. Ltd. where he was responsible formanaging the banquet sales. From January 1986 to January 1997, Mr. Yong was the sales and marketing manager at Initial Services Pte. Ltd. where he was responsible for managing a sales team and attending to trade fair enquiries. Mr. Yong earned a Diploma in Marketing from the Chartered Institute of Marketing in 1989. He also holds a Diploma in Sales and Marketing since 1988 and a Certificate in Sales and Marketing from the Marketing Institute of Singapore since 1985.

Lim Hwee Leng - (APPOINTED)


Ms.Lim Hwee Leng is our Vice President, Business Development.She joined us in February
2009 and is responsible for the marketing and sales of our hotel rooms.


From February 2002 to January 2009, Ms.Lim was the business development manager of DSL
Design & Contracts Pte. Ltd. and Shwee Realty Pte. Ltd. where she was responsible for its
business development and client servicing. From March 2001 to February 2002, Ms. Lim
worked as an air-traffic control officer for the Civil and Aviation Authority of Singapore.

From June 2000 to February 2001, Ms. Lim was the senior visual merchandiser for OG Pte. Ltd.
where she was responsible for planning and implementing effective visual merchandising
strategies for the stores that she was in charge of.From February1997 to June 2000, Ms.Lim
was the senior visual merchandiser of Lee Hwa Jewellery where she was responsible for
conceptualising and implementing visual ideas in to effective window and in-stored is plays and
decorations for all the island-wide outlets. From November 1995 to February 1997, Ms. Lim
worked as a visual merchandiser of Takashimaya Singapore Ltd. where she was responsible
for planning, developing and implementing the display and visual merchandising strategies for
Takashimaya-Ngee Ann City Shopping Centre.


Ms. Lim holds a Bachelor of Arts (Honours) in Graphic Design degree from The London
Institute—Camberwell College of Arts in 1995 and a Diploma in Graphic Design fromTemasek
Polytechnic of Singapore in 1993.


Ms. Lim is the sister-in-law of our Executive Director, Mr. Lim Chee Chong, who as set out
above, is the brother-in-law of our Non-Executive Director, Mr. Koh Wee Meng.