Telecommunications company StarHub has launched its new digital loyalty programme, StarHub Rewards, to provide customers with lifestyle benefits. These include shopping and dining deals across a variety of merchants. As part of this launch, customers will also receive SG$1 treats by StarHub every Saturday until the end of the year.

Speaking to Marketing,  Johan Buse, chief of consumer business group, StarHub said the all-digital rewards programme was launched to address two major customer pain points &ndash hassle of redeeming physical vouchers and long waiting time to accumulate rewards points.


 

The telco said to Marketing that it aims to attain increased customer satisfaction. Based on the latest national Customer Satisfaction Index of Singapore (CSISG) study, the telco added that customers&rsquo satisfaction levels saw improvements, with StarHub being the most-improved for mobile, coming in first for broadband, and emerging top in TV for the sixth consecutive year.

As part of the new StarHub Rewards, the telco has also rolled out membership tiers to simplify enrolment and give customers clarity on the benefits. Membership status and benefits can be accessed through the My StarHub app, and customers will be moved up the tiers depending on their expenditures.  &ldquo Our customers live in an instant world, and to reward them with what they need and deserve, we will continue working hard to challenge the norms and deliver products, services and experiences,&rdquo Buse said.