SINGAPORE - 24 June 2021 - Heeton Holdings Limited, together with KSH Holdings Limited and Ho Lee Group Pte Ltd, are pleased to announce the opening of a new DoubleTree by Hilton hotel, in the exclusive London borough of Kensington and Chelsea. Formerly known as the Crowne Plaza London Kensington, the property was acquired in 2019 by the consortium comprising Heeton Holdings Limited, KSH Holdings Limited and Ho Lee Group Pte Ltd, and later refurbished and re-branded as the DoubleTree by Hilton London Kensington under a franchise agreement with Hilton. The hotel is managed by Heeton&rsquo s UKbased hospitality operations subsidiary, Heeton SG50. The re-branding of the hotel is a vital repositioning strategy for the post-pandemic tourism recovery. Driven by conversions, the DoubleTree by Hilton portfolio has expanded rapidly  across Europe since its introduction in 2001, and currently has more than 150 hotels in the region both trading and in the pipeline.

Following the successful partnership between Heeton and Hilton on the development of the Hampton by Hilton Leeds City Centre in the UK, DoubleTree by Hilton was a strategic move for this prominent hotel given the combination of Hilton&rsquo s powerful brand recognition and extensive customer base of 115 million Hilton Honors members globally, and the hotel&rsquo s central London location. With over 615 upscale hotels and more than 142,000 rooms across 49 countries and territories, Hilton is widely regarded as the world&rsquo s leading hospitality group, and this collaboration with one of the most universally recognised hotel names is another milestone for the property and its stakeholders. Located in the exclusive London district of the Royal Borough of Kensington & Chelsea, the DoubleTree by Hilton London Kensington is within walking distance of many tourist attractions, landmarks and luxury shopping districts and benefits from excellent connectivity to Central London and London Heathrow Airport.